Pottermore articles

Pottermore announces management changes

The Pottermore website announced Susan L. Jurevics, company’s Chief Executive Officer, will be stepping down at the end of February. The control of the business remains with Chairman Neil Blair.

Susan, who has been the CEO since 2013 was responsible by introducing a successful new strategy in 2015: the global availability of its content through online retailers such as Amazon, Apple, Audible, Barnes & Noble, Google and Kobo. This led to revenues more than doubling in Pottermore’s most recently completed financial year.

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According to Pottermore the company will remain with a big flow of new content and its longer-term prospects remain strong. On March 14th a new edition of Fantastic Beasts and Where to Find will be released and it will include a new foreword from J.K. Rowling. On the same day an audio book version of the same title will also be released. The audio book will be narrated by Eddie Redmayne, who plays Newt Scamander in the movie.

Pottermore’s president has spoken about the CEO:

“After three years as CEO, Susan leaves the business in incredible shape, having put in place a new business strategy and forged new commercial partnerships that have helped deliver an excellent financial performance along with beautiful and award-winning digital products, features and campaigns. Under her leadership, we’re proud of what Pottermore has achieved in recent years. Her commitment, creativity and dedication to the business have been fantastic and we are all immensely grateful for everything that she has done and achieved. We wish her well for the future.”

About her work at Pottermore, Susan L. Jurevics revealed:

“It’s been a joy working at Pottermore and taking the company to the next level. As J.K. Rowling’s Wizarding World has expanded, we repositioned Pottermore’s brand and business strategy, doubled our revenues, expanded our retail relationships, and launched new digital publishing products and features. I’m proud of the team’s extraordinary work, which has been validated by both our financial results and our industry awards. Because I accomplished what I set out to do when I joined Pottermore in 2013, now is a great time for me to explore the next chapter in my career.”

News translated by Aline Michel